Moderation: Dr.-Ing. Marc Hüske
VDMA e.V., Head of Forum Manufacturing-X, Consortial management of the SCALE-MX project

1. Presentation by Dr.-Ing. Marc Hüske, VDMA e. V.: "From the Physical to the Digital Business Model: The Next Level of Industrial Value Creation"

The presentation explores the concept of service-oriented value creation in an industrial context. It demonstrates how traditional, product-based business models—such as the sale of machinery—can be expanded through additional digital offerings and data-driven services. Using concrete examples, such as the use of tools for order and production planning, the presentation illustrates how companies can strategically expand their service portfolio.

The focus is on the goal of sustainably increasing productivity in industrial manufacturing, optimizing processes across the entire value chain, and developing new, scalable digital business models, particularly for the supplier industry.

2. Presentation by Bastian Brinkmann, Head of Corporate Future Lab, Uhlmann Group Holding SE & Co. KG: “Economic Success in the Data Space – How Can Factory Equipment Suppliers Successfully Tap into the New Business Opportunities Offered by Data-Driven, Service-Oriented Business Models in the Data Ecosystem?”

In his presentation, Bastian Brinkmann addresses the crucial question: How can I, as a factory operator, make money in data ecosystems? In addition to understanding the far-reaching technical and formal characteristics of data ecosystems, industrial companies must above all ask themselves what solutions they want to offer in the data ecosystem in the future, and how the corresponding business model will be designed and implemented. To this end, solution approaches from Factory-X will be presented, enabling companies to tackle this challenging task. In addition to the methodological approach and AI-based application tools for companies, the focus will also be on concrete examples from the project as well as from the Swabian mechanical engineering group Uhlmann.